At present, more and more businesses are dedicating their marketing budgets to video production. And it has a very good reason – video marketing has been established as the most effective method to convert leads and ensure higher ROI. However, not every business is fortunate enough to have the necessary resources to manage their corporate video production work in-house. And when this is the case, you can simply decide to outsource your video marketing to a leading corporate video production company.
While making a huge investment like hiring an agency for video production to handle the task, you need to be informed before finalizing anything. So, here are some mistakes to avoid while hiring a professional video production company for your business:
Not knowing the ‘pros’ and ‘cons’ of hiring a boutique studio versus a big studio
When it comes to choosing a video production agency for the work, size matters a lot. There are pros as well as cons of hiring a huge production house as there are to choosing a small boutique-style company. The benefits of a big and well-equipped studio are that you will have easy access to almost all the latest technology and devices, crew members, and others. It is also a fact that some agencies do not work with those who have small budgets. In this case, you can opt for a boutique-style company to get more personalized and affordable services. However, you will need to work harder to find a perfect partner for the work.
Hiring the ‘lowest’ bidder
While making such a decision, it is good to get at least 4-5 quotes from different agencies. More often a company with a lower price is nothing but a recipe for disaster. If a company’s cost is remarkably lower than others, then the chances are higher they are compromising on the quality part. When you face such a situation, find out why and where they are cutting the cost. And then ask yourself if it is OKAY with you to cut those corners! So, pay special attention to this aspect to make an informed decision.
A sizzle reel is important
Well, a sizzle reel is a slickly edited reel of the best work of the company. It is an outstanding way to get a quick overview of what can be done by the corporate video production company. It will also demonstrate the score of their skills, knowledge, and the quality of work. However, it is not the only determining factor while choosing the best production house for the work. Some people typically make the mistakes of falling in ‘love’ with the company that has worked with some big names in the past. But guy! It is not necessary that they will deliver the same results for you. Just keep your video project and its precise needs in the center while hiring a trusted partner to reach the goals you have in your mind for your brand. DON’T just count on the sizzle reel. Instead, look for real work.
Not considering local service providers
Many businesses think that just because they do not live in some big city, there are no good or quality video production companies nearby. What you may not notice is that while hiring a company from out of your town, they often contact the locals to save on costs. Simply put, you would be inadvertently hiring a local company anyway but for MORE MONEY! Additionally, you will be spending more time as well as money on travel, accommodation, and several other things that would not bring any real value.
Ignoring the importance of equipment
High-quality production work calls for the best, high-tech, and often expensive equipment. It is suggested that you ask the potential company about what type of cameras, gears, and editing tools they are using for your corporate video. Do not assume that they will be bringing the best to you, ask questions, and move forward only when you are happy with the answers given.
Underestimating the value of team members
Even after giving the newest, most expensive and high-tech cameras to the crew, you can end up with an appalling video if they are not experienced and skilled to handle such equipment. So, you should ask them certain questions like are your team members proficient? Do they pay attention to your ideas and understand the same? Are they genuinely interested in your project? Do they have impressive communication skills? Do you have the latest equipment to match the industry standards? Answers to these questions will clear the whole picture.
By avoiding these common but serious mistakes, you can find and hire the best and trustworthy corporate video production company to create an awe-inspiring video for your business that you can use to reach your goals.
The views and opinions expressed by the writer are personal and do not necessarily reflect the official position of VOM.
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