The country wide lockdown due to corona virus is the cause of the loss in numerous marketing sectors. There is a major concern about the degrading economy in the country. Where every sector is concerned about their future in the market, there is one sector which is thriving because of the lockdown, the IT sector. A major dynamic of the population is depending on the digital mode on a daily basis. Students and office workers have been fully dependent on the digital medium since the lockdown started. With access to an office set-up, they have made a temporary office in their homes. The relief of students of not having to go to school was short lived. A month into the lockdown, schools and colleges started scheduling live online classes for the students.
With every assignment, classes and exams being conducted and submitted online, we cannot ignore the lack of reach of digital medium in India.
In a survey conducted by National Family Health Survey (2015-16), 56.5% of Indian population lives in pucca houses (permanent material):
The average number of people living in urban household Is 4.3, while that of rural household is 4.7.:
We also have to keep in mind the environment in the household :
India is the second largest internet market in the world with 1.17 billion wireless phone subscribers and 560 million internet subscribers. But it’s important to note that there are still 900 million people who don’t have any direct access to internet.
This lockdown, more than ever has exposed the large digital divide in the country. Before relying on e-learning, it is important to understand what aspects comes under the digital divide aside from internet connectivity.